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in Black Consciousness Month, Facebook launched Sexta Preta, a series of lives created in order to increase the visibility of black entrepreneurs, while aiming to encourage the purchase of their products. The episodes were broadcast on Fridays in November.
Sexta Preta is part of the #BuyBlack movement, a global Facebook initiative that considers entrepreneurship as an important part of economic, empowerment and, therefore, it’s essential to encourage the consumption of products made by members of the black community.